Honestly, this was the product that started this whole journey. When we moved into our house in 2020 and for the first time found myself needing toilet paper roll holders. After looking around a bit, I couldn’t quite find anything that I actually wanted to have in my home. It felt like my only choices were to buy an ugly one from home depot or spend a lot of money at a over-the-top luxury Homegoods store for something that still might not last. The idea to start Safran Everyday truly formed from starting to think about making my own toilet paper holder. I had an idea of what I was looking for (low profile, no moving parts) this minimalist toilet paper holder is the dreamy result.