It all started when I bought my own home and found myself standing in the aisle of a big box home improvement store, fed up with their hideous selection of mass-produced toilet paper holders…
I felt like I had two bad options: buy “the best of the worst,” or overpay for better design but questionable quality from a high-end home goods store.
I wanted homeware that was unfussy, modern, durable and affordable. I couldn't find ANYTHING that fit my criteria. Then I thought - I’ll make it myself!
Three years later we’ve expanded our offerings to include more and more house basics and continue to bring you timeless designs and lasting products to your homes.
MEET MAIA AND KEEGAN
Maia received an MFA from State University of NY at New Paltz. She has been in numerous group and solo shows, and has taught jewelry making across the country since 2014. Safran Everyday is based in Pittsburgh, PA, where Maia lives with her partner Matt and the best dog in the world, Mochi.
Maia and Keegan met at Arrowmont School of Craft and became fast friends. Keegan joined Safran Everyday in 2020 to help with social media, branding and more. We had worked together from a distance for the first year and a half of our time together and have since been reunited and are now happily living in the same city, listening exclusively to Taylor Swift in our shared studio space.
FOCUSED ON SUSTAINABILITY
Each object we produce is made from recycled steel. We chose to work with steel intentionally (not only because we are based in the Steel City) because steel is an incredibly durable and lasting material. With a sweeping trend towards designed obsolescence and cheap materiality, we wanted to offer quality products that will outlast our competitors goods. If we do our job right, you’re buying the last towel bar you’ll ever need to buy.
We design our products to be paired down and simple so they won’t go out of style with the next trend cycle. Most of our products are created using a single continuous piece of steel that is cut then bent to become our fabulous goods.
Eliminating welded connection points adds even more stability to our products, less moveable points and no vulnerable joints mean it’s extremely unlikely to break. We want to contribute high quality goods to the marketplace to cut back on disposable consumerism.
We’re always looking for small steps that minimize environmental harm to our region and our planet. We primarily use reused packing materials and work exclusively with manufacturers local to our region (Western PA) in order to make our carbon footprint as small as possible in our production process.
In 2022 we completed Monmade’s Green Leap product development program which helps educate, brainstorm with and connect resources to small businesses committed to environmentally friendly practices. We strive to find meaningful shifts away from business as usual, environmentally destructive operation methods and towards a more considered relationship with our planet.
We do cycles of limited runs for each product we add to our shop. This business model allows us to be in a constant revisioning process with our designs as well as allow us to be responsive to market demands.
What does this mean for you? If you love one of our products there’s never any guarantee it will be in our shop next month. As goods sell out we may choose to discontinue certain styles and colors. If you’re indecisive like me - don’t rely on the likelihood that you’ll be able to buy your favorite next year. What’s the saying? One in the hand is worth two in the bush?